Nurturing storytelling and creativity

Tools to increase engagement by creating more dynamic content. This enables creators to write a story or produce a short video for a global audience of millions to view and enjoy.

Products, Programmes and Tools for Creators


YouTube is empowering a diverse new generation of creators online by providing a foundation for artistic expression with lower costs, and the ability to reach a global audience anywhere, anytime, on any device.

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YouTube Creator Hub

The Creator Hub is a home for resources to help create better video content, build fan bases, and turn anyone’s creativity into their career.

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YouTube Creator Academy

YouTube offers free online lessons to creators via the YouTube Creator Academy and are present at different events across Europe each year to educate and inspire creators in person.

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YouTube Space

One of the ways YouTube aims to nurture new talent is through state of the art production facilities where creators can learn from industry experts, collaborate and network. The first European YouTube Space opened in London in 2012 and last year another one opened in Berlin.

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Content ID

We work hard to give creators control over their content. Used by over 5,000 partners, Content ID scans over 400 years of YouTube video every day. It gives rightholders control over their content, allowing them to block it, track its use, or generate revenue.

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Google AdSense

AdSense is a free, simple way to turn a passion into a living by displaying targeted ads next to one’s online content. Creators or startup businesses can show relevant ads to their site visitors and customize the look and feel of ads to match their website.

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Blogger is a free weblog publishing tool for sharing text, photos and video that helps develop relationships with potential and existing customers, and create a brand for yourself.

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Explore our other activities

Support from has enabled Apps for Good to invest heavily in our own technology, meaning we can scale our programme both sustainably and with quality. Since 2013, our student community has grown from 6,000 to 25,000 and our impact deepened as we expand our reach across the whole of the UK as well as internationally.Debbie Forster, Co-CEO, Apps for Good

For Android Partners

Programmes and tools to help developers scale their products across devices faster, and with more freedom.

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For Teachers

Tools to help teachers take their students on virtual trips, bring their lessons to life and make coding fun.

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For Cultural Institutions

We offer free tools and technology for museums, archives and foundations to engage and inspire global audiences through cultural experiences.

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